The press release can be used as one of the most effective tools in your SEO campaign, but most people try and stick to the standard one page format. I’m here to argue that the standard format should be stricken when writing your search-engine-optimized, keyword-filled linkbait!
Why SEO?
If done correctly, search engine optimized press releases can launch your campaign into the stratosphere. Obviously, the first rule is to make sure your press release is a well-written, professional document, one that otherwise would make it into newspapers and “how to” books worldwide.
The importance of the keywords in a SEO press release is easy to perceive. Google “women’s recovery retreats” and check out the first page of results. Four results are from the same press release. That press release was released well over three YEARS ago
Four results. Three years. One press release. Easy math.
Two Pages?
Yes. You’re not bound by any restrictions when you’re writing for the Internet. If the idea is to get your page rank to #1, stuffing a one page press release full of keywords probably won’t cut it if you’re also trying to tell a legitimate story. Expanding your SEO press release to two or more pages ensures you can achieve both of these goals.
You may not make it into your local newspaper with a longer format, but if the press release is well done you could score some distribution through website databases. If the press release then makes it on to the first page of results, then you could easily enjoy years of incredible return. Off of one press release! (more…)
About the author: Emma-Julie Fox writes for Pitstop Media, a top rated Vancouver SEO company that provides services to businesses across North America. If you would like to invite the author to guest post on your blog please contact www.pitstopmedia.com 
