Our packed out seminar hosted by Lloyds Bank (thanks guys!) on how to join up PR and social media to boost the bottom line highlighted how an increasing number of businesses are recognising the importance of positioning themselves as experts across multi channels.
About the author: Emma-Julie Fox writes for Pitstop Media, a top rated Vancouver SEO company that provides services to businesses across North America. If you would like to invite the author to guest post on your blog please contact www.pitstopmedia.com
Google has implemented a series of algorithm updates since 2011. As a result of these, many businesses have experienced a significantly negative effect on their search rankings. And the drop in rankings didn’t just happen in Google search rankings, but even on the results pages of other search engines. That’s because other search engines typically follow Google’s lead where algorithms are concerned. (more…)
Social media has undoubtedly revolutionised the way that businesses communicate with customers and prospects, through an abundance of digital media platforms where businesses can engage, share and learn.
Set against the background of slow economic recovery and the challenges of falling sales and sustaining brand recognition, companies investing in integrated campaigns which are rolled out across their PR, marketing and social media platforms, are accelerating their profile and leapfrogging their competitors in today’s crowded environment. (more…)
With 80 per cent of net users worldwide watching online video, the average person spending 15 minutes a day on YouTube – and 50 per cent of us buying products and services online, the power of video is unprecedented.
Harnessing the wealth of potential for video to celebrate special events engage with prospects before we buy from them – and showcase our expertise – can be exciting and daunting.
Carys Samuel shows us some examples of who is doing it well – and gives us her predictions for the future.
The opportunities to position you and your business as an industry expert in today’s dynamic digital world have never been greater.
The traditional media channels of print, trade, radio and TV and broadcast media channel - now complemented by proven social media platforms such as blogs , video , Twitter, Facebook, and LinkedIn – enable us to be authorities in order to boost our profile, showcase our expertise – and act as a magnet for new business.
The vibrant online castle accommodation provider Celtic Castles headed by ‘The Castle Man’ Roger Masterson is a great example. Celtic Castles has dramatically accelerated its profile and sales since positioning Roger as the expert ‘Castle Man’ with a wealth of knowledge on the castles’ rich histories and facilities. He explains more to Quest’s Sharon Cain.
About the author: Emma-Julie Fox writes for Pitstop Media, a top rated Vancouver SEO company that provides services to businesses across North America. If you would like to invite the author to guest post on your blog please contact www.pitstopmedia.com 
