Posts Tagged ‘Blogging’

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How To Strike a Balance between Social Media and SEO Strategies

Friday, February 1st, 2013

Emma Julie FoxAbout the author: Emma-Julie Fox writes for Pitstop Media, a top rated Vancouver SEO company that provides services to businesses across North America. If you would like to invite the author to guest post on your blog please contact www.pitstopmedia.com

Google has implemented a series of algorithm updates since 2011. As a result of these, many businesses have experienced a significantly negative effect on their search rankings. And the drop in rankings didn’t just happen in Google search rankings, but even on the results pages of other search engines. That’s because other search engines typically follow Google’s lead where algorithms are concerned. (more…)

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Posted in Online PR, Social Media | 2 Comments »

A three step formula for integrating video into your PR and marketing mix

Friday, January 11th, 2013

The fact that video will play an unprecedented role with content marketers in 2013 is undisputed. How geared up are you to take advantage of how videos and video blogging can make your business stand out from the crowd?

At Quest PR we champion the increasing number of small and medium sized enterprises who are harnessing the power of video to boost their profiles and showcase their expertise. Seeking out the most interesting and visual backgrounds for your videos.

It’s important however that your videos and video blogs do not sit in glorious isolation in the hope that prospects may inadvertently stumble across them. Key to success is rolling them out across your marketing and PR campaigns to accelerate your company’s profile and drive awareness. Our MD Sharon Cain, a former TV journalist, explains more:

Share your tips for video and video blogging with a comment below, tweet us @QuestPR or drop us a post on FaceBook.

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Posted in Business to business PR, Business to consumer PR, Quest PR | No Comments »

How to Be An Authoritative Blogger by Nadia Jones

Friday, September 30th, 2011

 

 

 

Business blogs can be an extremely effective promotional tool, but can take finesse and expertise to master. Blogs are customarily a personal outlet, and as such are not restricted by rules of etiquette or strategy; business blogs are a derivative of this free form of communication, but without the freedom of expression. Because a business blog is viewed by potential clients – and probably competitors – it has to be restrained, professional, and written with an authoritative voice. 

(more…)

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Posted in Blogs, Business to business PR, Online PR, Quest PR, Social Media | No Comments »

How To Set Up A Million Dollar Blog – Guest blog by Nisha Sandhu

Friday, July 29th, 2011

Do you want to become a millionaire from the comfort of your own bedroom? Course you do, who wouldn’t right?

Well the good news is that it can be achieved! In fact there are people out there, such as Darren Rowse, or Steve Pavlina who have amassed a fortune by building highly successful blogs. (more…)

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Posted in Social Media | No Comments »

Viral videos – an untapped resource? – By David Newman

Friday, July 22nd, 2011

The importance of social media platforms has been emphasised by Quest PR in a number of previous blog posts. Now we’re going to examine the role of viral videos – videos which are shared peer to peer, generating huge buzz and free publicity across the web, and which can be posted on YouTube, Facebook and Twitter.    

There have been a number of big viral successes in recent years. The Old Spice ‘Man your man could smell like’ video generated around 6 million hits in 24 hours and rejuvenated the brand, which then increased its sales by 106% from the previous year.  Other notable videos have been made by Sony Bravia, also on YouTube, and an interactive trailer for The Last Exorcism film on Chatroulette. (more…)

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Posted in Quest PR, Social Media | 2 Comments »

How to get your internal PR right – guest post by Clive Wilson, Primeast Deputy Chairman

Thursday, March 3rd, 2011

Which floor are you on when it comes to employee engagement – the basement or the top floor?

As we emerge – albeit at a snail’s pace – though the upturn, the importance of ensuring your internal PR is as successful, inspiring and effective as your external marketing, PR and social media campaigns can’t be emphasised enough.

Quest PR’s latest guest post features Clive Wilson, deputy chairman of people and organisational development consultancy Primeast, who has some fantastic top tips to share. We’d also love to hear your views on this key subject.

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Posted in Blogs, Social Media | 3 Comments »

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