Business blogs can be an extremely effective promotional tool, but can take finesse and expertise to master. Blogs are customarily a personal outlet, and as such are not restricted by rules of etiquette or strategy; business blogs are a derivative of this free form of communication, but without the freedom of expression. Because a business blog is viewed by potential clients – and probably competitors – it has to be restrained, professional, and written with an authoritative voice.
We’ve had a fantastic week at Quest PR where we’ve celebrated our 10th Year anniversary in business as a multi award-winning agency which delivers ‘joined up’ PR and social media campaigns, media training,videos and video blogs.
We were joined by special guest Andrew Jones MP who made a toast and cut our cake made by Mama Doreen’s Cupcake Company featuring coverage for clients including Fracino and Contis Group. (more…)
Quest PR is delighted to be included in the latest edition of the fab Brand Yorkshire business-to-business magazine aimed at CEOs, MDs, professional services and owner managed businesses.
Below is our article on the importance of fusing PR and social media to turbo charge your business goals. (more…)
What do your customers ask for when looking for your product? This may sound a simple question to answer, but it isn’t as easy as you might think.
Think about a humble vacuum cleaner. Do they search for it using the term cleaner, vacuum, household appliances, cleaning products, cyclone, upright or cylinder? And every brand name from Henry to Hoover? Choosing which word is most significant makes a difference. (more…)
For any lonely soul out there that has managed to avoid dipping their toe into the pool of social networking, you’re a rare breed, because social media is everywhere these days. If you absolutely insist that it’s not a necessary part of your marketing campaign, just consider the following points. You may need to rethink your strategy.
