The development of native apps for mobile devices like the iPad and iPhone is often an expensive process. Many of the small-medium sized businesses I speak to are struggling to find the necessary budget to develop content for these platforms, despite the increasing significance of online mobile marketing and communications.
Unfortunately for them iPhones, Androids and tablet PCs are now almost ubiquitous on the Stockholm subway. Every day I see commuters gazing into their Facebook app, online newspaper, Twitter client or so on. (more…)