Archive for July, 2011

Do you want to become a millionaire from the comfort of your own bedroom? Course you do, who wouldn’t right?

Well the good news is that it can be achieved! In fact there are people out there, such as Darren Rowse, or Steve Pavlina who have amassed a fortune by building highly successful blogs. (more…)

The importance of social media platforms has been emphasised by Quest PR in a number of previous blog posts. Now we’re going to examine the role of viral videos – videos which are shared peer to peer, generating huge buzz and free publicity across the web, and which can be posted on YouTube, Facebook and Twitter.    

There have been a number of big viral successes in recent years. The Old Spice ‘Man your man could smell like’ video generated around 6 million hits in 24 hours and rejuvenated the brand, which then increased its sales by 106% from the previous year.  Other notable videos have been made by Sony Bravia, also on YouTube, and an interactive trailer for The Last Exorcism film on Chatroulette. (more…)

Why pictures are powerful social media

Friday, July 15th, 2011

The phrase “A picture is worth a thousand words” is not just true when communicating through traditional print media; it is also true in social marketing. From our leading position of delivering integrated PR and social media campaigns, Quest PR looks at how flickr has a great deal to offer in communicating your organisation’s key messages. (more…)

From caves 2 txt with #love

Friday, July 1st, 2011

With 2011 being hailed as the official Year of Communication, the Quest PR team has broadened the theme to reflect on how far we’ve come in the last five thousand years since tribes used cave paintings to communicate.  

Hot footing it not long after was Egyptian hieroglyphic writing – followed by an incessant wave of communication and technological advances from paper to electric telegraph, phonograph, and telephone. (more…)

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