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Archive for July, 2011
The importance of social media platforms has been emphasised by Quest PR in a number of previous blog posts. Now we’re going to examine the role of viral videos – videos which are shared peer to peer, generating huge buzz and free publicity across the web, and which can be posted on YouTube, Facebook and Twitter.
There have been a number of big viral successes in recent years. The Old Spice ‘Man your man could smell like’ video generated around 6 million hits in 24 hours and rejuvenated the brand, which then increased its sales by 106% from the previous year. Other notable videos have been made by Sony Bravia, also on YouTube, and an interactive trailer for The Last Exorcism film on Chatroulette. (more…)
The phrase “A picture is worth a thousand words” is not just true when communicating through traditional print media; it is also true in social marketing. From our leading position of delivering integrated PR and social media campaigns, Quest PR looks at how flickr has a great deal to offer in communicating your organisation’s key messages. (more…)
With 2011 being hailed as the official Year of Communication, the Quest PR team has broadened the theme to reflect on how far we’ve come in the last five thousand years since tribes used cave paintings to communicate.
Hot footing it not long after was Egyptian hieroglyphic writing – followed by an incessant wave of communication and technological advances from paper to electric telegraph, phonograph, and telephone. (more…)
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