![Old-Spice-Guy[1]](http://www.questprblog.com/wp-content/uploads/2011/07/Old-Spice-Guy1-300x184.jpg)
The importance of social media platforms has been emphasised by Quest PR in a number of previous blog posts. Now we’re going to examine the role of viral videos – videos which are shared peer to peer, generating huge buzz and free publicity across the web, and which can be posted on YouTube, Facebook and Twitter.
There have been a number of big viral successes in recent years. The Old Spice ‘Man your man could smell like’ video generated around 6 million hits in 24 hours and rejuvenated the brand, which then increased its sales by 106% from the previous year. Other notable videos have been made by Sony Bravia, also on YouTube, and an interactive trailer for The Last Exorcism film on Chatroulette. (more…)