Wouldn’t it be fantastic if we could predict what the future holds?
At Quest PR we deliver communications campaigns for wide-ranging sectors – in fact even more since we scooped a raft of new clients.
Our industry has also witnessed its fair share of challenges since the recession hit in August 2008. On the positive side, we can now feel the momentum gathering and looking forward to a bright future. This week’s guest post on this very topic is from David Blackburn. (more…)
A clutch of new business wins sees multi award-winning Quest PR further boosting its talented team.
Launched by former Sky TV and BBC journalist Sharon Cain in 2001, Quest delivers integrated PR and social media campaigns along with media training and consultancy. (more…)
Know your audience – who are your customers, how much do you know about your customer base, where does your profitable business come from? Have you really analysed the data that you currently hold?
Market segmentation – analyse where your profitable business comes from and concentrate on segmenting the market. You can do this by geography, customer type, size, volume purchases, high spend, similar needs – or a combination of these. This is the best way to develop a targeted approach to reaching your audience. (more…)
