Archive for March, 2011

The opportunities to position you and your business as an industry expert in today’s dynamic digital world have never been greater.

The traditional media channels of print, trade, radio and TV and broadcast media channel  - now complemented by proven social media platforms such as blogs , video , Twitter, Facebook, and LinkedIn – enable us to be authorities in order to boost our profile, showcase our expertise – and act as a magnet for new business.

The vibrant online castle accommodation provider Celtic Castles headed by ‘The Castle Man’ Roger Masterson is a great example. Celtic Castles has dramatically accelerated its profile and sales since positioning Roger as the expert ‘Castle Man’ with a wealth of knowledge on the castles’ rich histories and facilities. He explains more to Quest’s Sharon Cain.

Playing host to a student on work placement can be a very rewarding experience: watching that individual develop new skills and gain confidence in handling unfamiliar challenges. It’s generally assumed that experience in a ‘real’ work environment will pay dividends when it comes to getting a toe on the career ladder, but what does a placement really mean to a PR student. Carys Samuel tells all…

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As a professional news and PR photographer (I could be quite self serving and say “a good PR photographer” but I’m sure that’s not the bit you came to read!)

So what does make a good PR photograph – apart from the obvious that it needs to be in focus and correctly exposed?

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Feeling under pressure to develop your connections and testimonials on Linkedin?

Feeling chirpy or out of tune with keeping up with Twitter and Facebook?

Feeling dizzy at the prospect of constantly nurturing all these contacts?

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Public Relations is taking a beating, and why is that? I’m going out on a short limb to blame social media (well, and perhaps those doing poor-quality work).

The echo chamber is amplifying and reverberating industry-wide on a global scale with anti-PR sentiment. Those who’ve had bad business experience with public relations are free to share it virally, with vitriol and unencumbered. Negative sells; look at the aisles of the U.S. Congress. The snark and divisiveness are great examples of what gets media attention.

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Spring has officially arrived in the Quest office thanks to the fantastic Marie Curie Cancer Care’s Daffodil Appeal.

We’re loving our vibrant yellow jumpers, t-shirts and home-made Hawaiian-style garlands – made by our resourceful senior consultant Carol .

We’re proud of our pro-bono support over the years to tremendous causes including Candleighters, Henshaws, Rotary and the Wilberforce Trust.

We hope the Marie Curie Cancer Care Daffodil Appeal proves a tremendous success this year.  The charity’s brilliant work provides vital care to terminally ill patients in their homes and hospices, while offering support to their families. For more information go to www.mariecurie.org.uk

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