Within hours of the story of Liverpool’s boardroom battle story capturing the media limelight, media training specialist Quest PR had lined up FrontRow Legal client Richard Cramer for a hat trick of interviews.
A 20 minute slot on BBC Radio Leeds was followed closely by a live BBC TV with a six minute live interview on the Talksport breakfast show with Alan Brazil.
Facing the media live can be both daunting and electrifying – especially if you are unaware of techniques which can help you to take – and stay in control. Here’s some TV tips to get you started:
In the studio
- Do some breathing exercises half an hour beforehand
- Dress appropriately – plain colours (no fussy patterns, avoid jewellery)
- Arrive early to get used to the surroundings
- Meet the interviewer if possible
- Ask about the line of questioning
- Ask to see the ‘link’ or ‘cue’. Is it accurate?
- If you meet opponents before the show, don’t tell them what you’re going to say
- If you’re offered make-up, take it
- Remote studios – establish telephone or sound contact, listen hard, look straight at the camera, assume you’re on camera at all times, don’t leave until you’re told it’s ok
During the interview
- Sit comfortably
- Be friendly
- Be courteous, even if the interviewer is rude
- Be serious. Smiling can be misunderstood
- Don’t fidget
- Relax – you might even enjoy it!
For more information on our media training courses contact @sharoncain on Twitter, find her on LinkedIn or email Sharon@quest-pr.com