Archive for July, 2010

There’s no doubt that winning awards reflects your success and expertise.

Success is a great motivator and everyone, especially the Quest team, loves a reason to celebrate them!

Our previous post featured some great tips on award submissions – including the importance of research and supporting material.

Fast forward and visualise that you’ve scooped that fabulous industry and/or business award – and you’re over the moon.

Now over to Carol and Sharon on how to shout your success from the rafters!


Quest and Primeast shout about their awards success

  • Are you frustrated when competitors win awards yet your business performs better?
  • Do you get so close to the submissions that you can’t see the wood for the trees?
  • Do you lack the writing and associated skills required to compile storming entries?   

We love to celebrate our own and our clients’ awards success at Quest PR  where we’ve won eight industry and business awards, four shortlistings – and reap the benefits of the media profiling that comes with them.      

As ex journos with great writing skills and business acumen, we’ve written dozens of award submissions which have won our clients prestigious accolades including The Sunday Times Best Companies to Work For, Orange Business Awards, Institute of Director Awards – and many more.

Everyone loves working with winners and we were over the moon when Gini Dietrich and the Arment Dietrich team  scooped  a brilliant and well deserved blog award.          

Follow our 10 top tips to maximise your award entries:               

  1. Take the time to research awards that most reflect your expertise
  2. If available, read previous winning entries – study the content and format (more…)

Tips & etiquette for Twitter bliss

Newbies, seasoned tweeters and gurus rejoice! Search for Twitter mistakes on Google and you will get nothing but the same old dross about ‘having a profile pic’ and ‘don’t auto-follow’ etc, in your results. Dull, dull, dull. It’s all been done and said before. So without further ado, I bring you 10 completely new Twitter mistakes, observations and tips to creating value for your followers, avoiding common pitfalls and more.

Enjoy!

1. DMs
People who begin using Twitter, gravitate towards DMs as it feels like email. Safe private conversations. People need reminding not to bring the short falls of email to Twitter, conversations should be public where possible and only private if absolutely necessary.

2. RTs without reading
An easy trap to fall into if you don’t have enough time to read an article. You may begin retweeting based on the strength of a title alone. But that title may be misleading and not what the article is about, so always check first. Sending around flippant retweets, is the equivalent of spam emails or unsolicited mail through the door.

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Introducing…the Quest team

Thursday, July 15th, 2010

We hope you’re all having as storming a week as we are at Quest where we deliver social media training, traditional PR, and media training and campaigns to small and medium sized enterprises, the public sector – and not for profit organisations. 

Meet our team of former journalists and experienced PRs who enjoy hobbies varying from cycling, tennis, trekking (Harriet is on a sabbatical in Peru at the moment and we’re really envious!) and running. Sharon and Sarah are training for this year’s Great North Run for one of our favourite charities Henshaws

We’d be delighted to hear from you on our blog and to answer any questions you may have.

Bosses pedal power pays off

Thursday, July 8th, 2010

There’s nothing better than getting on your bike after a challenging week – finding a BIG hill to tackle – and savouring some stunning scenery and some well deserved nosh afterwards.  

I recently completed a 150 mile quest across the North Yorkshire Dales with fellow Vistage members and our team captain Richard Bosworth. I split the money raised between a cure for Polio and HenshawsYorkshire which provides a range of educational, residential, day-care and community services for blind and visually-impaired people of all ages.

Outside of this specific event, at Quest we have a strong CSR ethos and commitment to ‘putting something back’. Since 2002 we’ve donated hundreds of days of PR expertise and time to regional and national organisations including Henshaws Yorkshire, Candlelighters, and the groundbreaking WalkTalk project spearheaded by 7/7 survivor Gill Hicks. It’s been fantastic seeing how much our team enjoy taking part in projects which include making a video for The Wilberforce Trust. My next challenge is to be able to run 13 miles for this year’s Great North Run.

Now back to the bike ride. Here is a snapshot of our adventure – all donations gratefully received on http://www.charitygiving.co.uk/sharoncaincycle.

Following on from Quest’s previous posts on our video blog training courses and what equipment to use we’re now focusing on how to present great vlogs. 

Some of the tips are similar to the ones we give our clients in our media training programmes. 

Sharon Cain, a former Sky TV on-screen reporter, shares six top tips on how to prepare and present fab vlogs for your blogs.

  1. It’s important to project well so start with some breathing exercises to get everything flowing  – they can include things like la, la, la, laa – you may want to do these somewhere private!
  2. Check your hair and clothing and jewellery before you start – even if it’s just head and shoulders you don’t want people distracted by strands of hair sticking out or a tie that’s askew – or a necklace that’s lopsided.
  3. Pick a great background – Gini Deitrich has set her vlogs against a lake which looked stunning.
  4. Look straight into the camera if you’re doing it yourself – this is in contrast to looking at the interviewer if you were doing it for TV.
  5. Watch your hand gestures – windmill gestures can be off-putting although it’s good to see a bit of hand movement from time to time.
  6. When standing find what’s the most comfortable posture for your hands either keep them beside you or behind your back.
  7. Give your presentation energy and exude enthusiasm.
  8. Smile – you may even enjoy it!
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