Archive for June, 2010

Ready to Vlog ‘n’ Roll? – follow our 12-step plan

Wednesday, June 30th, 2010

kodak

With YouTube now the worlds 2nd largest search engine with over 2 billion views every day and over 200, 000, 000 blogs in existence, the power and importance of video has never been greater. 

At Quest, we’re training SMEs and our peers in vlogging – now known as the video-blog and so called because it features video shots instead of text.

Follow our 12 step plan and boost your google rankings and get close to your clients and prospects.

  1. Film your video on a camera that has an external microphone and always use a tripod.  Invest in good lighting and take more footage than you need.
  2. Save your footage onto the PC to ensure it is not deleted off the camera by mistake.
  3. Download Windows Movie Maker which is free and edits video footage very adequately.
  4. Import your media onto the dashboard. You can also include audio clips and photographs. (more…)

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Posted in Blogs, Social Media | 3 Comments »

Like falling off a Vlog! – How to harness the power of video blogs

Friday, June 25th, 2010

With videos being 50 times more likely to achieve a first page ranking than traditional text pages, Quest is training its PR industry peers such as Clare and Jo from Campus PR who threw themselves wholeheartedly into the session. We’re also facilitating bespoke courses for small and medium sized enterprises who are harnessing the power of social media to engage with their target audiences. See and hear what our clients are taking away from our programmes.

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Posted in Blogs | 3 Comments »

Business leaders boost traffic and leads after Quest’s Social Media courses

Friday, June 18th, 2010

We’re getting some storming feedback from business leaders spanning manufacturing,  leadership development and world class speakers who signed up to Quest’s Social Media Strategy courses.

The sessions spark some lively debates with videos highlighting some brilliant ‘viral successes’ like Bensons Beds employees Domino Mattress attempt and how a Dominoes Pizza apology went down a Tweet! Media guru Amy Korin tweeted her gripe to thousands of followers.

Our next courses are on Thursday 15 July and Wednesday 28 July. To book your place or find out more please email sue@quest-pr.com or telephone 01423 564192.

We’re also launching a series of video blogging courses in the knowledge that videos are 50 times more likely to receive an organic first page ranking than traditional text pages. With YouTube second only to Google as a ranking heavyweight, you can produce videos for little cost and maximum impact. Here’s how to get started:  (more…)

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Posted in Blogs, Social Media | No Comments »

Should you blog during a company crisis? Guest post by Mickie Kennedy, founder of eReleases

Wednesday, June 16th, 2010

explosion

Should you blog your way through a company crisis? Short Answer: Yes.

There are many different reasons for blogging during a company crisis, but the most important reason is that your blog is the platform where you can reach consumers directly. As an added bonus, with proper SEO, you may reach the top of search engine results pages for keywords related to the crisis, allowing you to explain your perspective first.

Reaching Your Customers First

If you have a dynamic company blog (and you do, don’t you?) and a crisis arises, the first place customers and reporters go will be your blog. This gives your company a chance to explain the crisis, along with explaining how you will be responding. This can put your customers at ease. In addition, it allows customers a place to comment and ask questions on your turf. You can tend to their concerns directly on your site, adding to their general comfort in staying with you as a company. Another advantage of listening to your customers’ concerns is a better understanding of how consumers view the crisis, which can lead to better idea generation and crisis management.

(more…)

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Posted in Blogs, Social Media | 4 Comments »

A twelve step process for a storming Social Media strategy

Tuesday, June 8th, 2010

Connected Concept

An increasing number of businesses are harnessing the power of Social Media to drive sales, open doors and position themselves as experts.

If your clients and prospects are engaging with their audiences through tools such as blogs, LinkedIn and Twitter and you’re not – your ‘Social Media savvy’ competitors will steal a march.

As more of Quest’s delivery centres on consulting on Social Media strategy, managing blogs and training companies how to present, film and edit videos for their websites and blogs, we always advise our clients to listen before launching.

(more…)

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Posted in Social Media | 4 Comments »

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