I’m here to tell you that the old saw about how you “can’t teach an old dog new tricks,” is dead wrong! Even Yoda has learned the value of Social Media.
I provide advisory and mentoring services to small business owners, based on my 30+ years experience as an entrepreneur and CEO leading, growing and turning around small businesses. However, with a whole bunch of folks, seemingly providing the same kind of services, I had to create a brand that would be distinctive, create a positioning in the prospective buyer’s mind and a buzz that took my company ‘above the noise’.
So I branded myself “The Entrepreneur’s Yoda,” based on the fact that at its fundamental basis, I was delivering “wisdom from an experienced old guy.” However, at the same time, having spent the previous nearly five years doing a steady diet of turnarounds of small companies, I had allowed my network to stagnate. So I faced two problems. First, I had no brand awareness. Second, I had no network upon which to leverage.
Enter Social Media. (more…)