Archive for April, 2010
DOES ONLINE PR PLAY A MAJOR ROLE IN THE INDUSTRY’S FUTURE?
Monday, April 19th, 2010
A resounding YES was the consensus from Yorkshire’s PR and marketing agencies who got round the table to air their views on Social Media and the risks and rewards from a PR perspective. (more…)
York University scores top marks for LinkedIn – more great case studies
Friday, April 9th, 2010
A million thanks guys to all the fabulous contributors who are working with Quest to share their potent social media case studies and ‘learns’ with us.
In line with our passion to develop a ‘best practice’ blog from which we can share and benefit from our collective experiences, our latest guest post is from Amanda Selvaratnam, Head of Continuing Professional Development, University of York and Director of The Training Gateway at The Innovation Centre based at York Science Park.
I have very recently started to use social media for marketing both the work of the Training Gateway and also the university’s training courses.
I’ve been amazed at how effective it is for communicating new training opportunities and winning new clients.
The University of York is currently offering 60% of all our training courses to businesses in Yorkshire and Humber. We promoted these via my profile on LinkedIn and also my colleagues’ profiles and through discussions on various Yorkshire and Humber LinkedIn groups. This resulted in a number of new clients approaching the University for training. This has effectively been a cost free form of marketing. (more…)
The Fab Four – our favourite bloggers
Tuesday, April 6th, 2010Which blogs do you most look forward to reading – and why?
This post is dedicated to ‘The Fab Four’ – my favourite bloggers and social media experts.
They are constantly upbeat and positive, share a wealth of wonderful ‘learns’ and information on SM – have vibrant personalities and are fun web-partners. Follow and enjoy!
Jeff Bullas – A dynamic communicator from Sydney, Jeff specialises in digital marketing, blogging and Social Media. His blog also features a website grader so you can check out how you’re doing against the competition. My favourite posts include 20 things you should share on social media and 30 tips on how to make your company’s blog rock.
Jon Buscall – A great online communications expert operating out of Stockholm, Jon devises marketing communications strategies. His ‘killer copy’ and hot topics is evident in his blog My all-time top posts include Is Your Business Blog Like a Bad Blind Date? and Ten Essential Posts for Business Bloggers. (more…)
