In my previous post I described how Celtic Castles had created ‘The Castle Man’ brand on our website to promote expert knowledge. We then launched ‘The Castle Man’ on Twitter following the great website response.
We created a Twitter background to compliment our branding, followed a few people we knew – and we waited to see if anyone followed us.
We found a company selling similar luxury properties (not specifically castles) who had 750 followers. We thought, if we had 750 people following us and we tweeted a special offer which sold all the rooms, how cool would that be!
Our Twitter journey gained momentum. We worked on ‘quality not quantity’, and after 6 months and over 400 tweets The Castle Man had 180 followers.