Quest PR Blog

‘It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to heaven, we were all going direct the other way.’

Charles Dickens, A Tale of  Two Cities. English novelist (1812-1970)

A classic quote over 100 years old yet so pertinent to the current economy. A time, no doubt, when there are substantial opportunities for those brave enough to seize them.

It really is a great time to start a new business, costs are low and talent is easy to attract, but before you start the journey you need to do a reality check, be very honest with yourself and don’t mistake fools gold for the real thing.

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In November I finally joined the iPhone party, having previously put my money behind Samsung’s Omnia and a weighty 18-month contract. It was a mistake reiterated by Samsung themselves as they canned the phone not long after launch. Since Apple released their revolutionary device I’ve kept my eyes on its development and the impact it’s had on the way we communicate, do business, socialise and a whole host of other activities. However, it wasn’t until I became addicted to their app store that I learnt how useful it can be not only for my life but also in PR.

Here are my top five applications for PR and a further five just for fun.

For Work
Twitter/Facebook – The importance of these social media behemoths to PR goes without saying, so much so that my primary use for my iPhone is social media (over phone calls, texts and web browsing). While Facebook’s own app is by far the most effective way to use the service on the iPhone there are a host of Twitter apps out there with so little between some of them that it can just be a case of personal preference. My choice is Tweetdeck, it’s my Twitter client of choice when it comes to the desktop and the iPhone version is my number one for many reasons, the biggest being its simple use of columns.

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I was recently reading an article in the Guardian that warned those expecting 2010 to be the year of the Kindle eReader should keep their eyes on Apple and the much hyped unveiling of its tablet device.

I’ve kept an attentive eye on the Kindle hysteria for some time now – partly down to a love of technology and partly because working in PR means I need to know where our client’s target audiences are consuming their news. While I agree that being afraid of Apple is a wise move (iPod and iPhone being reasons enough) I still refuse to accept that the Kindle and other eReaders (Sony Reader and Nook to name just two) are going to change how we consume the printed word.

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