Archive for December, 2009

A decade in digital

Thursday, December 24th, 2009

Phone
Browsing the internet today has led me to the conclusion not only do the media love summing up the decade in top ten lists, but across those lists there appears to be one constant – social media, or to generalise further, the internet.

I don’t want to use this blog to state the obvious and regurgitate phrases like ‘the internet has changed the way we communicate’. That kind of comment is best reserved for the BBC Breakfast presenters who have me crying in to my cornflakes on a weekly basis as they grasp digital media with the same level of insight as my Nan. Instead I’d like to highlight how far we’ve come in such a short space of time – a fact that smacked me in the face when I visited my old University earlier this month for a mini-reunion (I started university in 1999 so it seemed fitting). In 2002 (my final year at Lincoln University) I regularly borrowed digital cameras from the media library, technology that appeared cutting edge at the time. This is despite the camera being the size of a hardback book and it saving the images on to a floppy disc! I don’t even know where to buy floppy discs anymore but at the time this was a vision of the future from a time where the likes of Facebook, Flickr and other photo sharing sites didn’t exist.

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multi tasking (2)

Ah the steep learning curve of the fledgling PR career path; if you’re not doing a minimum of 10 things simultaneously (and brilliantly) at least 90% of the time, you’re really not trying hard enough.

Those of you who are regular and attentive readers to the blog will know that I am fairly new to this occupation. The eagle eyed among you may have spotted that I wrote a blog post back in the summer about being on work experience with Quest. Well, I am happy to say that I am now a bona fide member of the Quest team and a PR account executive in my own right!

Of course, now the hard work truly begins. In reality, having a foot in the door is only the beginning. Sometimes I sit in awe and listen to the rest of the team on the phone to various important people, and I wonder if I will ever sound so knowledgeable and self assured. I read journalists’ blogs about heinous and unforgivable PR faux pas, and pray that I will never constitute one of these posts. And every single piece of advice or information that comes my way I carefully file away, in the hope that it will make me better at my job.

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Could you do an interview on the telly?

Monday, December 14th, 2009

TV studio

Fired up with anticipation on how my interview about unwittingly interviewing a serial killer in my former life will turn out on ITV Wales tonight, l wanted to share a few tips and techniques that we teach our clients.

  • Always remember that on TV perception is the reality (“Are you going to believe what you see or what I’m telling you?” Groucho Marx)
  • On TV you create lasting impressions –  no matter what you say, if your eyes are all over the place, people will remember you as a shifty looking character

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Following the fab feedback from fellow tweeters and blog followers from my last post I wanted to share some further listening and posting devices from top Vistage speaker Grant Leboff.

As the social media bandwagon gains momentum, it is powerful to see the bottom line benefits that businesses are enjoying through either managing their own blogs or commissioning PR agencies to manage them on their behalf.

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networking

When I landed in Yorkshire just before the millennium, I had moved 14 times in 12 years with my career which included being an on-screen TV reporter with various news organisations throughout the UK and Hong Kong.

Having previously lived in the Midlands where I was freelancing for organisations including the National Trust and a multi-national manufacturer, I did, not possess one single business contact in the whole of Yorkshire.

Drive and determination transformed me into a serial networker and I was appointed one of the first Chapter Directors with a global high-profile organisation whose ethos is ‘Giver’s Gain’.

Dragging myself out of bed 5am on bitterly cold winter days to put on my warmest smile at a Leeds city centre venue was tough – but it provided me with the springboard to launch my company.

Thanks to BNI, I met a fabulous business strategist from one of my longest-standing clients and, before long, I had built up a great client portfolio.

To this day I appreciate and value the encouragement I received from BNI’s Niri Patel in perfecting my networking skills and learning that, as with everything in life – the more you give, the more you will receive.

I hope these tips help you to be a powerful networker:

  1. Select your target audiences: Begin with the end in mind and decide who you want to engage with. If it is sole practitioners or smaller companies, the Federation of Small Business could be ideal. The Chamber of Commerce and the Institute of Directors are likewise popular with small and medium sized enterprises. Businesswomen seeking to network with fellow female entrepreneurs can find a plethora of great associations. (more…)
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