Archive for January, 2009

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How ironic that the British Banking Association is slating the media for its negative coverage, inexperienced press reporting and for ‘failing to understand’ the economic crisis. So exactly what is there to be confused about? It is patently clear how our ‘fat cat’ and unaccountable bosses have dragged the economy through the mire through a collective lack of foresight, planning and experience. I applaud the media’s condemnation of the captains of industry who, far from steering their respective vessels through stormy waters, have smashed them to smithereens on the rocks, and bailed out with their pensions in tact. So much for the age old honorable precedence of captains going down with their ships! These people have ruined the banking industry for which Britain was respected for decades for its ‘conservative’ approach. They have also played a major role in compounding the misery of life on the dole with employment now surpassing the two million mark as the recession takes hold. Giving the fat cats a helping hand in the debacle are culprits including The Governor of the Bank of England and the Prime Minister who is guilty as charged for giving the Bank of England its independence in 1997. If the British Banking Association wants the media to halt its negative coverage, it had better hurry up and give journalists something positive to report.

Understanding your client is key

Friday, January 23rd, 2009


Stan Rosenfield and George Clooney

I started reading Mark Borkowski’s Fame Formula last summer. Since then I’ve struggled with it (I have in fact read another six books while trying to finish this particular one).

While it has its moments where the insight into the often murky world of Hollywood publicists are riveting it fails for me because it don’t understand its purpose or its intended audience. This uncertainty plays out in several ways including conspicuous insertions of modern celebrities and their pitfalls – clearly an attempt to woo those more interested in the celebrity than the PR lessons from the book.

I did enjoy the book as it goes: it’s insightful and worthy in its mission to unearth the underbelly of PR and has some good lessons about how – and how not – to survive both as a celebrity and as a publicist.

For me the most valuable section is in Chapter 33 on a lecture publicist Stan Rosenfield (clients include George Clooney, Robert DeNiro and Danny DeVito) gave to a group of Entertainment PR students at UCLA about how to get into the industry. He gives his three top tips on how to succeed which – although entertainment specific – do relate to the wider world of PR. For those of you yet to buy the book then here are the (abridged) tips:

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Life as a ‘Generation Y’-er

Thursday, January 8th, 2009

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So, this week’s Economist declares that the ‘recession’ is having a profound effect on us in the Generation Y (those born in the 80s and 90s). It – rather mockingly – describes us as more American Idle than American Idol yet argues that companies would be wise to hold onto their young talent as we’re more likely to put in the hours, be flexible and be willing and able to quickly take on new technologies and bring in creative thinking.

It cites a couple of examples where young brains have developed innovative marketing techniques for new products and helped their companies integrate new technology to best advantage.

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