Having just returned from a long weekend in Italy I’ve spent a lot of time taking photos (see above) and returning to work I was greeted with The Times’ front cover snap of David Milliband and Gordon Brown.
The power of photography is unquestionable – journalists are always on the lookout for the shot that will both draw in customers and tell a story. Sadly in this case, the subject is far from the intended beneficiary of the implication but adopting strong photography can work wonders for any PR campaign.
At a recent seminar we ran in Leeds with Yorkshire Business Insider editor Peter Baber about how PR helps businesses reach their goals and help them establish an authoritative platform. Peter’s role was to highlight what makes a good story. He cited one example of a good photo that meant he went against his usual judgment and include a story about a company’s charity work. It happened to be ours by the way for our pro-bono work with WalkTalk (we practise what we preach).