Archive for June, 2008

Could Kennedy pip Clinton in VP race?

Monday, June 9th, 2008

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As the media-savvy Hilary Clinton falls at the Presidential hurdle, the world’s media whips up a speculative frenzy as to who Obama’s running mate will be.

Although Clinton will not be ensconced as President in her former home, she is odds on at 3/1 to power her 18 million supporters into Obama’s camp if he poses the million dollar question. However, just when we thought it was all over bar the shouting, the PR machine has thrown a potential new contender into the arena in the form of Caroline Kennedy the daughter of JFK who Obama has commissioned to spearhead the search for VP. And as history has a habit of repeating itself when we recall how Dick Cheney, who was asked by George W Bush to lead the search for a VP and became arguably the most powerful Vice President in US history, the story still has a long way to run. The obvious commonalities is that both women are trained lawyers and respected for their strength of character overcoming adversity. But that’s where the similarities end. Kennedy, who is Clinton’s junior by ten years, has zip political experience compared to Clinton’s “lifetime of experience,” Clinton seeks PR exposure and is a past master at headline-grabbing stunts while Kennedy has been acknowledged as the most private member of her family.  Kennedy is no doubt aware that has sacrificed future privacy as we brace ourselves for every nuance of her life to be exposed, digested and argued over – ebay is already pushing a plethora of items including a photograph of her graduation. She may later look back and reflect on whether it was all too high a price to pay for giving Obama permission to tap into the name associated with America’s most celebrated political dynasty.

Make mine a plain

Thursday, June 5th, 2008

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Apparently the type of biscuits you serve are crucial to the outcome of a business meeting – thankfully the most sought after are chocolate digestives. Being a serious fan, and avid consumer, of plain chocolate digestives I couldn’t agree more with this story.

I have to admit to two conflicts of interest here: a) I filled in the survey and ticked the ‘digestive’ box and b) we serve chocolate digestives in our meetings. And I always thought it was my negotiation and selling skills that brought in the business – clearly it was just because we served the humble digestive!

Weighing up the cost of keeping secrets

Tuesday, June 3rd, 2008

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Fern Britton’s decision not to go public about having a gastric band fitted until ‘prompted’ by the News of the World has provoked a media backlash. Leaving aside the ethics of her position concerning her work with Ryvita, fitness videos and associated interviews in which she has capitalised on her weight loss, for me one of the most important decisions she took was not telling her agent.

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