The impact of powerful PR is highlighted in bucketfuls in the latest Yorkshire Business Insider which examines the PR remit and compares it to alchemy which transforms dry data into appealing and powerful copy to whet and satiate journalists’ appetites. Quest PR is among the regional agencies featured in this report thanks to a glowing testimonial from Clive Wilson the charismatic MD of Primeast. Wilson highlighted how, just four months after commissioning Quest, his company is in talks with a potential client who read a success story about Primeast – and who looks set to sign a contract that could more than cover Primeast’s PR investment. When looking at the wider picture, the importance of achieving media recognition to boost your organisation’s desirability and stand head and shoulders above your competitors has never been so vital as the credit crunch bites. With the public relations industry bible predicting that 1 in 8 consultancies will crash in 2 years, the agencies who consistently deliver and boost clients’ bottom line are the ones who will weather the impending storm clouds with confidence.