Archive for February, 2008

Discard the "Dustbin of Europe" label

Wednesday, February 27th, 2008

Having bemoaned the horrors of blatant rubbish dumping in Cairo – a city where recycling is a dirty word and where pollution from the city centre dump and offensive smoke belching from factories and traffic fumes permeates every space – I was horrified to read how almost 10,000 tonnes of waste (the equivalent of 851 bin lorries worth) that should have been recycled in Yorkshire last year ended up on tips or being burned. Such headlines make Britain, labelled by Paul Bettison as: “The dustbin of Europe, with more rubbish being thrown into landfill than any other country on the continent” a laughing stock.

 

They also make us seriously question our commitment to attaining our share of EU recycling targets (50 per cent for municipal waste by 2020) which would save emissions equivalent to more than 89 million tonnes of CO2 per year – the equivalent to taking 31 million cars off the road. Campaigners are calling on the UK Government to support and implement these targets to realise our vision of a low-carbon economy. As two thirds of all household rubbish can be recycled, we can maximise facilites provided by retail “champions.”

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Hands up who still reads a newspaper

Wednesday, February 20th, 2008

Following on from Nick’s previous post, we attended tonight’s CIPR event at which David Parkin former business editor of the Yorkshire Post and now editor of thebusinessdesk.com highlighted his vision for his new venture – and where traditional media aligned with that.

It was an interesting discussion and I was certainly intrigued to see how successful it has proved – despite the myriad naysayers along the way. However, one of the most intriguing – and for me quite frightening – issues came right at the end. Carol Arthur of Northern Lights and deputy chair of the CIPR in this region asked the 40+ attendees which out of us read a daily newspaper and who consumed their news online. Of the approximately 20 students, who were all studying some sort of PR degree, not one read a newspaper. (more…)

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