Our packed out seminar hosted by Lloyds Bank (thanks guys!) on how to join up PR and social media to boost the bottom line highlighted how an increasing number of businesses are recognising the importance of positioning themselves as experts across multi channels.
We enjoyed equipping attendees with tips on identifying and engaging with the right audiences across traditional PR channels and social media platforms to become an industry expert and secure new leads and contracts. (more…)
By Rochelle Whittaker
I was lucky enough to win a week’s placement at Quest PR as a prize in the recent Claire Maskell PR competition at Leeds Metropolitan University, where I am a first year student on the PR degree programme.
Quest’s particular expertise is in fusing traditional PR and social media so I was interested to see newspapers in the office every morning. It made me think about how I digest the news. I don’t think I have ever bought a newspaper; I tend to access the news on-line. (more…)
About the author: Emma-Julie Fox writes for Pitstop Media, a top rated Vancouver SEO company that provides services to businesses across North America. If you would like to invite the author to guest post on your blog please contact www.pitstopmedia.com
Google has implemented a series of algorithm updates since 2011. As a result of these, many businesses have experienced a significantly negative effect on their search rankings. And the drop in rankings didn’t just happen in Google search rankings, but even on the results pages of other search engines. That’s because other search engines typically follow Google’s lead where algorithms are concerned. (more…)
Social media is still confusing to many and some sceptics see no value in it at all – believing it can actually be bad for business.
The doubters had their views confirmed by the #McDStories Twitter campaign which was intended to bring together heart-warming stories about McDonalds. Instead it brought a barrage of hateful tweets about bad experiences with the brand and, although McDonalds attempted to pull it down, the hashtag still lives on today. (more…)
Social media has undoubtedly revolutionised the way that businesses communicate with customers and prospects, through an abundance of digital media platforms where businesses can engage, share and learn.
Set against the background of slow economic recovery and the challenges of falling sales and sustaining brand recognition, companies investing in integrated campaigns which are rolled out across their PR, marketing and social media platforms, are accelerating their profile and leapfrogging their competitors in today’s crowded environment. (more…)
Whilst thinking about your Christmas presents, have you put any thought into your PR presence?
Here are three steps from Sharon Cain, Managing Director at Quest PR, to make your business ready for PR in the digital media age:
Share your tips for the digital media age with a comment below, tweet us @QuestPR or drop us a post on FaceBook.
