Archive for the ‘Crisis communications’ Category

Kate Banerjee, head of the children’s department of our client Jones Myers LLP on BBC News

Kate Banerjee, head of the children’s department for our client Jones Myers LLP on BBC News supporting “Bring Elsa Home”

Once again our team of former national and regional print and broadcast journalists at Quest PR appreciate the wealth of fantastic support from the media in catapulting the Bring Elsa Home campaign to the forefront of the national and regional news agenda.

Kate Banerjee, head of the children’s department for our client Jones Myers LLP and a Member of the International Child Abduction and Custody Unit and her client Naomi Button were called to comment on a report by the Office of the Head of International Family Justice for England and Wales which highlighted a 40% increase over the last year in global family disputes, including kidnapping of children by a parent. (more…)

As a poacher turned gamekeeper who specialises in conducting media training sessions across the UK, it was surreal to see myself back on the telly in an ITV Wales programme which reviewed major news stories.

As highlighted in my previous posts, I was interviewed about covering what appeared to be a fairly innocuous story about a man reviving local cinema. The man in question later turned out to be a serial killer – and I was sent out to report on one of his gruesome murders!

I am now critically assessing my performance and referring to my own tips on how to conduct a television interview. As mentioned in a recent Tweet, more Quest clients are now seeking training in how to present a video blog. With posting videos key to attracting google’s attention, are you up to speed with filming and editing to catapult your business up the search engine rankings?

Above all, remember that content is King (and Queen!) so, whether written or spoken, produce great content if you want to reach your target audiences and open new doors to drive sales.

Jumping on the media bandwagon

Wednesday, October 29th, 2008

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So the two latest casualties of the trial by media culture we have are Jonathan Ross and Russell Brand. Depending on your take on the issue it’s likely you care little or not at all for the welfare of these highly-paid media stars but that misses the point.

Many commentators (nods to Borkowski and Will Sturgeon) have already shared their thoughts on the issue and my own rather flippant opinion has been given short shrift both on Facebook and Twitter (nod here to Anne Wollenberg).

To me there are several things at play here: a media hungry for alternative stories to the credit crunch endlessly being played out before our eyes, a rather antipathetic feeling towards Brand and Ross and the hyping up of the chattering classes who view anything mildly tasteless as hugely offensive. Essentially, a recipe for a media storm in a teacup.

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One reason we love Google Analytics is that you can quickly identify who is seeking out what services on your website and blog. My recent Max Mosley post attracted visitors intrigued to learn more about orgies (one even examining several pages – now that’s total dedication to a cause!)

The recent crisis communications post continues to draw visitors’ attention through search engines. One in particular asked the question ‘Can you say ‘no comment’ in a crisis?’ – which prompted me to compile this post.

As our tips on crisis communications highlighted saying ‘no comment’ in a crisis is the worst possible solution. Although the reader didn’t stay on the blog long, they hopefully picked up on our tips.

This person would undoubtedly benefit from media training facilitated by seasoned practitioners and former journalists which enables interviewees to handle the toughest of interviews.

Another intriguing search term was ‘good public relations for drugs’ – I’ll leave you to ruminate on how you would deliver that PR campaign!

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The furore – and shambles – surrounding the fiasco around the late publication of this year’s school SATs exams starkly highlights how to not to handle a crisis. So, if the boss of ETS, the company in charge of the marking, is reading then here are Quest PR’s top tips for keeping your reputation as intact as possible during a crisis:

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