Phew – what a relief to be see and hear that more business are looking to consolidate their social media activities in 2012 as opposed to running themselves ragged trying to keep up with every development – and beating themselves up if they don’t.
Social Media Examiner founder Michael Stelzner says ‘the old mantra of “Be everywhere” will quickly be replaced with “be where it matters to our business” makes for good old-fashioned business sense. This is particularly relevant in our tough climate where all organisations are expected to achieve more for less while trying to keep sane and keep all the plates spinning.
2011 saw an increasing number of companies harnessing and recognising the value of social media, 2012 will put the spotlight on adding value and being effective as a business – a goal we all want to aspire to.
As an established Yorkshire PR company which champions the ‘joined up’ business and communications approach, we advocate the ‘Let’s get strategic with social media’ call to action which, if implemented properly, will enable companies to leapfrog their competitors.
As Seth Godin said, “No one can maximize on every engagement, every project, every customer and every opportunity. The art of it, I think, is to be rigorous about where you’re prepared to over deliver, and not get hooked on doing it for all… because then you just become another mediocrity, easily overlooked.”
And as per the adage that as some things change and some things remain the same, the importance of ensuring your marketing and communication tools and platforms are aligned with your business goals – is as relevant now as it was decades ago.
Share with us what you’ve done to refocus your social media strategy.
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