With more businesses adopting social media it’s helpful to receive insightful information about what’s hot – and what’s not.
And with an estimated half a million bloggers posting 412 posts a minute and 312 comments a minute – learning from those ‘in the know’ takes on an ever increasing importance. Our latest Quest PR post features some crystal gazing from respected online experts.
Businesses that offer more personalisation and customisation will thrive
Online marketing expert Ashley U Porter says companies will see a tremendous increase in sales if they tailor their content to their markets. Social media platforms such as LinkedIn and Facebook and whose goal is to connect people, have multiple ways of linking people with similar interests, therefore companies can harness this information to attract new business leads.
Small businesses will stand a better chance of competing with bigger names
Ching Ya, author of Social @ Blogging Tracker, believes that social media will be a game changer for many industries where small companies can rub shoulders with bigger organisations. As the old adage says: “It’s not what you’ve got but how you use it.”
Companies generating powerful content will come out on top
Businesses will benefit from placing themselves as experts in their industry. Internet marketing specialist and author of Kikolani, Kristi Hines believes instead of pushing sales pitches, businesses will utilise social media to produce powerful content through blogs, ebooks, white papers and more. She says, “Content development is becoming popular and social promotion – when done correctly – is the best way to get your message out.”
More pressure for social media platforms to deliver ROI
Tom Martin founder of social media marketing company Converse Digital says as more businesses begin to appreciate the value of social media, it’s vital that they evaluate the impact that these platforms are generating.
Tags: Ashley U Porter, Blogs, Ching Ya, Converse Digital, Kikolani, Krisiti Hines, Quest PR, ROI, Social @ Blogging Tracker, Social Media, Social Media strategy, social media trends, Tom Martin, twitter